Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This method for connecting with customers provides readers with a competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.
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